You Too Can Create Newsworthy Research Marketing Articles | May 2 Aaron Ekblad Jersey , 2003
Take a close look at the front section of ... ... and you'll often find little articles ... results of some study or poll ... by some private company or other. Research d


Take a close look at the front section of specialized
magazines, and you'll often find little articles
highlighting results of some study or poll conducted by some
private company or other. Research data is also often cited
by general-interest publications like USA Today and network
newscasts. You don't need a Fortune 500 sized budget to
undertake a newsworthy study, or to receive coverage for it,
either to your industry or the general public.

The scope and rigor of a study or poll are usually not the
criteria governing whether or not it's considered worthy of
attention. Rather, reporters and editors judge the
newsworthiness of research according to its pertinence for
their audience Keith Yandle Jersey , its novelty and its surprise quotient. If
the study results seem likely to provoke a "Wow!" or
"Interesting!" in the audience, then they have a good shot
at earning media coverage.

Working backward, then, to how you would design a research
question or poll with a promising potential for ink and air
time, here are some guidelines.

* The answer to the question is not obvious and not already
known.

* Those interviewed would want to know how others answered
the question.

* It pertains to a topic that is either perennially or
currently of interest to a particular audience or the
general public.

* It's probably a qualitative question rather than
answerable with "yes" or "no."

* The answers will subtly promote you Roberto Luongo Jersey , the sponsor of the
research, without seeming overly self-serving