Marketing Your Business to Past and Current Customers Marketing Articles | January 1 Clint Capela Jersey , 2013
It has been repeatedly said that building customer relationships is integral to business. If you want to maintain a good and profitable business, draw in lots of customers. This does not mea...

It has been repeatedly said that building customer relationships is integral to business. If you want to maintain a good and profitable business, draw in lots of customers.

This does not mean though that you simply need to get new customers all the time and forget about your existing customers. It is important to remember that keeping old customers often translate to bigger sales than attracting new customers all the time. Why? Because your old customers already have knowledge of you. They trust your brand and your products or services, so they are likely to come back to you and increase their purchases. What?s more Nene Jersey , they are likely to refer you to friends, colleagues, and other people as well.


The reason for marketing to existing and old customers is actually simple. It means more money for you. However, the common mistake of business owners is to focus on marketing to new prospects. That is perfectly understandable as marketing to them is easy. You simply need to talk to them Luc Mbah a Moute Jersey , develop a connection with them, and convince them to buy your products or avail of your services. It is practically easy.


There is actually a lot less complicated and costly way to generate more income, remember your past and present customers. If you are not marketing to them right now, you are leaving a huge opportunity to earn money.


It is generally easy to market to past customers