According to the Search Engine Marketing Professional Organization (SEMPO) Wholesale Jerseys , advertisers spent $4 billion in 2004 on search marketing programs and are expected to spend 39% more than that this year.


Search engine marketing appears to be a great way to advertise but is it right for you and your business? If you are not already employing search engine marketing(SEM) for you business is there a way to forecast the return should you decide to invest in it? Is there a way to measure the results you are getting if you have already invested in SEM?


The answer is mostly yes. By utilizing data discovered in recently released research surveys and with the help of a few free online tools you can put begin to take some of the guesswork out of search engine marketing ROI. By using Overture's free keyword suggestion tool ( ) you can get an idea of how many times a keyword is getting searched each month. Another free tool to use is called Good Keywords and can be downloaded from .


Let's say for instance that you are a mortgage broker in the Denver Colorado area and you are interested in getting more leads for your business. You have a website and are considering search engine marketing to bring in some new leads. You get a quote from a search engine marketing provider who can guarantee top 10 positions among the major search engines for 6 months for your keywords for $1,500.00.


The question now becomes is it worth it to you to spend the $1 Cheap NCAA Jerseys ,500.00. To figure this out we need to look at some numbers.


Berrier & Associates estimate that 65% of all traffic generated by a search in a search engine will go to the sites listed within the first 10 results (first page) returned for that search. By using Overture's keyword suggestion tool you discover that the term ?Denver mortgage broker? gets approximately 540 searches a month.


Using this criteria a first page position for ?Denver mortgage broker? would bring you approximately 65% of 540 searches a month = 350 visitors to your site each month. Having a compelling title tag in your website's pages might even boost this visitor number since the title tag is what appears as the clickable link in the search results.


The formula we just used would then be applied to all the other keywords you are targeting such as 'mortgage Denver? which gets approximately 2,600 searches a month or 'mortgage company Denver? with 466 searches a month. A first page placement for any of those would yield similar results.


So let's say we just use the ?Denver mortgage broker? key phrase as our example with its estimated 350 visitors a month for a first page position. You would now need to know what your website conversion rate is. The website conversion rate is the ratio of leads or sales you get per visitor amount. The average website conversion rate is about 1-2% or 1-2 leads or sales for every 100 visitors according to .


If your website conversion rate is average then you would expect on average 2-3 good leads from your site each month for that one first page listing. Then depending on your sales conversion rate which is the number of sales per leads you get on average multiplied by your average sale price you can begin to calculate what your return might be.


So let's say as a mortgage broker you make roughly $2k on each deal you broker and your sales conversion rate is 1 sale for every 3 quality leads. In any given month then you could estimate 1 sale at $2k out of the 3 quality leads generated from your website which came as a result of the 350 visitors you got from being on the first page of Google Cheap NCAA College Jerseys , Yahoo or MSN for the term ?Denver mortgage broker?.


You paid the search engine marketing company $1,500.00 dollars for 6 months of first page listings. From one of those first page listings you stand to gain $2k x 6 months = $12 Cheap Nike College Jerseys ,000.00. That sounds like a really good return for money invested.


In closing the methodology outlined in this article to calculate search engine marketing ROI is by no means 100% accurate due to several factors but it is a good way to get a ?feel? for what you might get back for your marketing dollars. Its also a way to get business owners to start thinking about how to better track their e-business. I have just finsished building a quick and easy seo tool that will enable you to do these calculations automatically available for free at this link SEO Tool


Copyright 2005 Charles Preston. All rights reserved.

It is common to seek relationship counselling if you are experiencing a breakdown in a partnership. Couples frequently undergo psychotherapy in West London if they are struggling to get along or feel that the relationship might be over. It is less well known however that counselling following the breakdown of a relationship is also highly beneficial and yet makes a lot of sense. If you have been in a marriage or long-term relationship, then the end of this relationship is likely to signal a huge turning point in your life. Seeking guidance at this tricky crossroads is a very sensible way forward.
Dealing with feelings
Following a divorce Cheap College Jerseys Online , you are likely to be experiencing feelings of loss and sadness as well as perhaps anger and guilt. These negative emotions may in turn have a significant impact on your self-esteem. Having a safe space to talk about this confusing cocktail of emotions can help you to move on, grow in confidence and pursue new relationships.


Until you have worked through the negative emotions associated with your previous relationship Cheap Authentic College Jerseys , there is a danger that you will carry these destructive emotions through into any new relationships that you develop, causing them to follow the same negative cycle. A counsellor will help you to identify the feelings you are experiencing Cheap Wholesale College Jerseys , reflect on the things that caused your previous relationship to breakdown and support you to move past these emotions. Psychotherapy in West London can, in essence Cheap College Jerseys From China , help you t. Cheap Authentic Jerseys Cheap Authentic NHL Jerseys Cheap Soccer Jerseys Wholesale Cheap Wholesale Soccer Jerseys Cheap Nike NBA Jerseys Wholesale Jerseys Wholesale Jerseys China Wholesale Jerseys China Wholesale Jerseys From China Wholesale Jerseys From China